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Pre-launch: the real build, early access open.
7 Core Verticals. One AI-Native Pet Operating Platform.
NEWHear the phone assistant take a call →

More good Saturdays at the salon.

Grooming, boarding, daycare, mobile grooming, training and retail on one customer and pet record, with Conversational AI answering the phone.

Pre-launch: the real build, early access open.

Explore Live Platform

No credit card required. Built for multi-service salons, resorts, and mobile fleets.

Starts at
$29/mo to start

Grooming for one groomer, on your own Stripe or Square. Everything is $119 a location.

Solo plan
Studio $119 / location · unlimited staff
Texts per groom
2 texts per groom, max

Texts at groom started and ready for pickup only. A customer opt-out always wins.

Notification discipline
24hr + 2hr reminders included
Time to live
10 minutes to live

A wizard: locations, services, staff and history, step by step.

Guided onboarding
Guided setup wizard

7 Core Verticals

Pet care, and the voice that answers for it.

Grooming, boarding, daycare, mobile grooming, training and retail share one customer and pet record. Conversational AI answers the phone for the ones it is live on.

Grooming 1.0

The stress in a grooming day is rarely the grooming. Doastly checks vaccines at check-in and stops if something is missing, texts the owner at start and at ready only, gives the groomer a short history before each appointment, and emails the report card after.

  • Vaccine check at check-in, logged override
  • Texts at start and ready only
  • Groomer brief before each appointment
Grooming Live Tracker — Frisco Salon
In care now
5
5 active
Ready for pickup
1
1 waiting
Completed today
3
since 8 AM
Avg groom time
52m
today
Avg kennel time
1h 40m
today
Check-in2
Luna$45
Ashley Torres
Marcus Lee · Full Groom
Kennel 22m
Diesel$30
Ashley Torres
Marcus Lee · Bath Only
Kennel 8m
Grooming2
Molly$50
Brandon Torres
Marcus Lee · Bath, Dematting
Grooming 34m
Ruby$45
Emily Bello
Marcus Lee · Full Groom
Grooming 51m
Ready1
Penny$20
Emma W.
Ashley Torres · Nail Trim
Ready 9m
Checked out1
Cooper$45
Sara K.
Ashley Torres · Full Groom
6h 12m total
4-stage lifecycle · auto-SMS at check-in & ready · zero per-stage spam

Run the business.

Scheduling, payments, staff, compliance and reporting, on one system.

7 VERTICALS

Grooming, boarding, daycare, mobile, training, retail, phone assistant. One record.

BYO PAYMENTS

Your own Stripe or Square. Your rates, your funds; we never hold money.

BYO PAYROLL

Export a CSV to the payroll you already run. No markup, nothing in the middle.

MULTI-LOCATION

Group, region, site. Roles enforced at the API, isolation in the database, reporting that rolls up.

AUTO-COMPLIANCE

Vaccine tracking, expiry alerts, e-signatures, recorded overrides.

GUIDED SETUP

CSV imports from MoeGo, Groomer.io and DaySmart. Set up with you, one site first.

The gap

What you can do with Doastly
(that you can’t with MoeGo or Groomer.io)

What you wished you could doMoeGo · Groomer.ioDoastly
A phone assistant that answers calls and books into the calendar your staff use
Not stated on their site. Both list messaging; neither lists a phone assistant.
Yes, 24/7; takes a message when unsure. Verified internally, not yet on a customer’s phone. No live transfer to a person yet.
Groomer Copilot: a short pet-history brief before each appointment
Not stated on their site.
Yes. Written by a language model from this salon’s own history for the pet.
AI-narrated report card, with a guard so a vet flag is never dropped
MoeGo: a digital report card with photos and care notes; AI narration not stated. Groomer.io: not stated.
Yes, emailed after the groom. If the narrative omits a flagged concern, the groomer’s own words are sent instead.
Vaccine and document gate at check-in, with a recorded override
MoeGo tracks vaccinations and shows them at check-in; blocking and override logging not stated. Groomer.io: not stated.
Yes. Check-in stops on a missing vaccine or unsigned document; an override records who, when and why.
Keep your own Stripe or Square; 0% added; Doastly never holds funds
MoeGo: its own POS and payouts; rate and bring-your-own not stated. Groomer.io: Square and Clover; rates and any platform fee not stated.
Yes. Your account, your rate; nothing added by Doastly.
Solo $29/mo for one groomer; Studio $119/location/mo for every service line and add-on, unlimited staff
MoeGo salon: $79, $149, $239 a month. Groomer.io: $99 a month per storefront or van, $79 on offer.
Yes. Solo $29, Studio $119 per location, Group $799 flat for 6–10 locations; introductory launch pricing, subject to change. No per-user charge on Studio and Group.

Conversational AI · Illustrative examples

Hear how it actually sounds.

A booking, a health worry it refuses to answer, a reschedule, and a boarding check-in. Illustrative, not recordings of customers.

BOOKEDSimple booking

Warm, fast, confirmed in under a minute.

Caller
Hi! Is this, um, Frisco Grooming? I need to get— Bella, down— sorry, I need to get my dog in soon if possible.
AI
Ha, sounds like she already knows we're talking about her. You've got Frisco Grooming — what's her name and what's she due for?
Caller
Bella, she's a Goldendoodle. Honestly kind of matted right now, we've been slacking.
AI
No worries, that happens. Let's book her a full groom instead of just a bath, that'll handle it. Does Saturday around 2 work, or is sooner better?
Caller
Saturday's perfect — oh, actually, can we do 2:30 instead? I've got carpool at 2.
AI
2:30 it is. Booking Bella, Saturday 2:30, full groom — you'll get a text confirming in just a second.
Caller
Perfect, thank you so much!
AI
Anytime — see you and Bella Saturday.
TRANSFERREDHealth question → transfer

The AI won't guess about health — it transfers instead. That's the safety boundary, not an apology.

Caller
Hi, sorry to bother you — I just noticed my dog has this red patch behind her ear and I don't know if I should be worried—
AI
That's okay, I'm glad you called. I can't tell you what that is over the phone, and I don't want you sitting with the worry — let me get you to someone on our team right now.
Caller
Oh — okay, yeah, that would help. It's Luna, if that matters, she's a Frenchie.
AI
Got it — Luna, the Frenchie. Hang tight one second, transferring you now.
RESCHEDULEDReschedule, mixed-up dates

Sorted out a real date mix-up without ever losing the thread.

Caller
Hey, it's Marcus — I think I have Cooper booked for tomorrow but I'm now realizing I might be traveling, can we push it?
AI
Let me pull that up — yep, Cooper's on for tomorrow at 11am. What day works better?
Caller
Honestly not sure yet — maybe Thursday? Or wait, is that this week or next?
AI
Thursday this week is the 14th — is that the one you mean?
Caller
Yes! Sorry, my calendar's a mess right now. The 14th.
AI
No problem. Moving Cooper from tomorrow 11am to Thursday the 14th — same time, unless you'd rather change that too?
Caller
No, 11's great. Thanks for bearing with me.
AI
Anytime — you're all set for Thursday.
ANSWEREDBoarding — how is she doing?

Boarding is the vertical where the owner can't see the pet for days. This is the call that matters most.

Caller
Hi, sorry — Daisy's with you until Friday and I'm just… checking. Is that annoying? I know it's only day two.
AI
Not even slightly, people call. Daisy's checked in, she's on day two of four, pickup's Friday. She ate both meals yesterday and this morning, and her afternoon meds went in on schedule.
Caller
Oh good. She gets weird about food in new places.
AI
Nothing flagged on that front. If anything did come up, staff would call you directly — you wouldn't be finding out from me on a check-in call.
Caller
That's really reassuring, thank you.
AI
Call as often as you like. She's fine, and Friday's still Friday.

It also fields: Is she done yet? · What do I still owe? · Are her shots up to date? · Send me the receipt and the report card · Book the van for Tuesday · Any daycare space today? · Three dogs, same day, staggered?

Why salons switch to it

It answers every call. You stop being the answering service.

Answers 24/7
Coverage defaults to always on.
Never tired, never short
The same tone at 11pm as at 9am.
Male or female voice
Pick the voice that fits your salon.
Books into your calendar
The same calendar your staff use.
Knows when to stop
Takes a message rather than guessing. No live transfer yet.
Every call transcribed
Reviewable afterward, word for word.
Speaks English and Spanish
Greets, understands and books in either, one number.
Knows the customer and pet
Reads the record before it speaks. Bookings, hours, prices, vaccines.

Revenue recovered, not just saved

An unanswered after-hours call is a booking that went elsewhere.

You stop being the answering service

No more picking up with wet hands mid-groom.

Takes the 4th call at once

One receptionist takes one call. This does not.

The same answer every time

No vaccine policy answered wrong under pressure.

The math, shown — not just the conclusion

A busy front desk spends about 100 hours a month on the phone, roughly half a front-desk day, every day. At $20/hour fully loaded that is ~$2,000 a month.

Put your own hours and rate in. Against $99 to $299 a month, the arithmetic is yours to check.

Let AI do the work

Real AI, working on real records.

AI drafts, briefs and answers; staff decide. Where health or money is at stake a fixed check sits behind the model: a report card that drops a vet flag is replaced by the groomer’s own words. Six illustrative examples.

AI Report Card

Written from what the groomer actually recorded, and checked before it reaches the family.

pet Luna · French Bulldog · 2yr · full groom
noted coat improved · nails trimmed · calm in the dryer
flagged small lump behind right ear — see your vet
guard health flag present → must appear in the narrative
sent "Luna was a star today... one thing to mention:
we found a small lump behind her right ear."

Salon Day Briefing

One short note each morning on what is booked, where you are tight, and which pets need care.

today 14 grooms · 3 boarding check-outs · 1 van route
tight 11am–1pm: 4 dryers booked, 3 available
watch Cooper (anxious, last visit) · Maisie vaccine expires Fri
money 2 deposits unpaid · 1 cancellation fee to review
staff Ana off at 2pm — Bella covers the 2:30 double

AI Groomer Copilot

A brief before every appointment, from the pet's profile and this salon's history.

pet Sasha · Goldendoodle · 3yr
flag hot spot near right ear (last visit, 14d ago)
owner anxious behavior — short sessions preferred
caution matting risk on hind legs · go gentle
vaccine rabies expires Jul 12 · DHPP current
svc Full Groom · ~85 min · groomer Riya

AI Booking Notes

A confirmation that mentions the pet, the service and the history.

→ sms Hi Maya! Confirming Charlie's Full Groom
Sat 10am with Riya at Frisco.
Last visit we noted some matting on the
hindquarters — we'll go slow this time.
Reply Y to confirm, R to reschedule.

AI Marketing

Winback, birthday and reminder campaigns, drafted and sent under your name.

— Example output —
segment lapsed-90d · 312 customers · 247 SMS-opted-in
copy It's been a while, Charlie. Miss us?
Book this week, get a free nail trim.
send Tue 10:30am · expected open 64%
forecast Scheduled · Tue 10:30am

Conversational AI

Answers the salon's phone and books into the calendar, confirmed before it saves. What it should not handle becomes a message.

caller Hi, can I get Bella in for a groom Friday?
ai Checking Frisco's schedule for Friday...
ai I have 2:00pm open with Riya. Book it?
caller Yes please.
ai ✓ Booked. Confirmation texted to you now.

PET RECORD · LIVE

Aspen · Goldendoodle

Rabies
Expires in 12 days
Bordetella
Valid · 4 months left
DHPP
Valid · 9 months left
Canine Influenza
Expired 2 days ago

Check-in blocked · Canine Influenza expired. Override + log →

ONE CRITICAL FEATURE

The vaccine question, solved.

Tracked, reminded, and blocked at check-in if expired, with a recorded manager override for the edge cases.

MADE TO FIT, NOT FIGHT

Templates that bend to your salon.

Your name and colours on every message.

Stock template
From: PetSoft Notifications
Your appointment is confirmed
Hi Customer,
Thank you for booking. We'll see you at [Location].
— The Pet Software Team
Powered by PetSoft
Your branded receipt
PAWS & CO. GROOMING
Aspen's groom is confirmed for Saturday 9am ✨
Hey Sarah! Looking forward to seeing Aspen Saturday. We've saved her favorite #2 length and Marcus is on the schedule.
— Talia & the Paws & Co. team
paws-and-co.com · 469-555-0192 · powered by you

COMPLIANCE, LOBBY-FRIENDLY

E-sign, right at the counter.

No printer. No scan. No fax.
The dog gets bathed faster.

Waivers, intake forms, photo releases: the owner signs on the tablet at the counter, time-stamped and stored against the visit.

The Honest Math

Add up what you pay today.
Then add up Doastly.

Same service on both sides, at list price from their own pricing page. Subscription is on that page; card processing is not, and it is usually the larger number.

Locations3
Card sales per month, all locations$60,000

Verticals you run

Add-on services you want

Who you pay today

Line by line7 services · MoeGo $447 vs Doastly $357$90/mo
ServiceMoeGo
$ / mo today
Doastly · Studio
$ / mo
You
save / mo
Verticals
Grooming
MoeGo · Growth (Salon)covers 5 of your services · this tier is needed for AI Marketing
$119 × 3 locations (a van counts as a location), unlimited staff
$447$357$90
Boarding
included in the same plan
included
Daycare
included in the same plan
included
Add-on services
AI Marketing
included in the same plan
included
Reviews
included in their plan
$0included
Payroll
included in the same plan
included
Payments
MoeGo · platform
$0$0same
Total per month, all locations$447$357$90

Card processing · not on anyone’s pricing page

Doastly takes 0%. Your own Stripe or Square, at its rate. Most vendors sit in the middle and keep a cut nobody prints.

Doastly’s cut

$0
at any volume

MoeGo’s cut

not published
MoeGo runs your cards through its own processor and may take a cut of each transaction.

Half a point is worth

$3,600/yr
on $720,000 a year

List prices from each provider’s own page, checked 2026-09-17; a plan counts once however many services it covers. Doastly pricing is introductory. 11+ locations: priced with you.

Trust & Security

Your data is yours. Our security is built around it.

Pet health records, customer contacts and payment metadata: isolated per salon, exportable, never resold.

Built toward SOC 2; not yet audited
Encrypted in transit; credentials encrypted at rest
Row-level tenant isolation in the database
We do not sell your data
Cancel any time; export what we hold

GUIDED SETUP

From sign-up to a full day,
one site first.

Step 1

Sign up

An email and a salon name.

Step 2

Import data

Grooming history by CSV, set up with a named person.

Step 3

Configure

Kennels, services, staff, hours.

Step 4

First day

One site, arrival to payment.

Step 5

The group

The other sites follow.

A guided wizard: import your data, add your team, go live.

Pricing

Simple and Sustainable pricing.
For all sizes and scales!

Solo

$29/mo · one location or van · introductory

Grooming, one groomer. No AI narration.

  • Booking, check-in, vaccine and document gates
  • Live tracker · structured report card
  • 300 texts a month
  • Your own Stripe or Square · 0% added
  • 1 seat · $15 each after
  • +$50 for the AI · $79 all in
EVERYTHING

Studio

$119/location/mo · a van counts as a location · introductory

Everything, on one record. Unlimited staff.

  • All 7 verticals, incl. the phone assistant
  • All 8 add-ons, nothing extra
  • AI report cards · Copilot brief · booking notes
  • Unlimited staff · no per-seat charge
  • 1,000 texts a location

Group cap

$799/mo · the most you pay, up to 10 locations · introductory

Studio everywhere. The bill stops.

  • Everything in Studio, every site
  • 1–6 sites: $119 each · 7+: held at $799
  • One invoice · one record · one view
  • Unlimited staff, group-wide
  • 11+ sites: negotiated. Reach out.
Talk to founders
No processing fees
Your Stripe or Square, your rate. Doastly adds 0%. Most vendors sit in the middle and keep a cut.
Unlimited staff
No per-seat charge. Competitors bill per person, so hiring raises your bill.
Your bill has a ceiling
$119 a location, capped at $799 up to ten sites. 11+: negotiated.

Introductory pricing. Conversational AI per location by talk minutes: $99 / 500 min · $199 / 1,000 · $299 unlimited.

11+ locations or a corporate group: priced with you — founders@doastly.com

From the founders

Founder’s Note

Himanshu, founder of Doastly

We built Doastly because we couldn’t find a platform that reflected how real pet care actually works.

Most software forces you to compromise. MoeGo is strictly grooming. Groomer.io is a basic scheduler with a website builder added on. DaySmart feels stuck in 2019. None of them handle the reality of a modern, multi service facility, or what pets and their families actually need from the experience.

We wanted grooming, boarding, daycare, mobile vans, and retail all sharing one unified customer and pet profile, one common booking interface, one consolidated payment experience, one centralized vaccine record, digitally signed compliance documents completed before intake, and one staff schedule tied directly to payroll integrations. We wanted real AI that helps salons make the right service recommendations, puts pet histories right at their fingertips, and provides conversational AI that actually answers the phone. And we wanted all of this without software companies holding payout money or taking a cut of payment processing fees.

More than that, we wanted to raise the standard of care.

That means reducing stressful kennel time by sending real time notifications the second a pet is ready for pickup, and giving families better visibility into their pet’s health, hygiene, and behavior after every visit.

Nobody was building software centered on both operational freedom and the wellbeing of the pet.

So we did.

— Himanshu & the Doastly Team

founders@doastly.com
doastly.us
(815) DOASTLY · 815-362-7859

Run your facility on one unified platform.

Lock in founding pricing, white-glove data migration from legacy tools, and direct access to our product team.

Run a real week on it before we launch.

Pre-launch, onboarding a few salons and pet resorts. Run your real schedule on the build, we fix what you find, and you keep introductory pricing: Solo $29, Studio $119 a location for everything, and a bill that stops at $799.

Watch demo

founders@doastly.com · 214.709.3763